It’s hard to instigate change – but sometimes, cutting your losses is what’s needed for you to be in the environment you want to be in, around the people you want to be around and to experience the growth you want to experience.
While it can be uncomfortable and make you feel guilty, sometimes you need to put you first.
If you don’t know what to do, ask someone who’s going to be objective and straight with you. If you don’t have anyone who can do that for you, feel free to contact me and I’ll do my best to help.
A big part of meditation, a daily / regular practice implemented by many in my friends’ circle, is awareness and seeing things for what they really are.
This leads to a detachment between objects and your identity. It is no longer about preserving our own sense of identity or attachment e.g. “my phone” or “I am an accountant” etc, but a realisation that these are terms we’ve prescribed to be directly associated with us – that they turn into us.
Meditation allows us to separate what we perceive, to what really is.
Every now and again, I pick up my series on my favourite mental models.
After reading this post on 5 useful mental models for content marketers, I decided to choose my favourite and explain it here.
Strategies vs Tactics:
A strategy is a guiding principle that helps you achieve an outcome over the long term.
A tactic is a small action that helps you get closer to the desired outcome.
The way to level up your career and yourself is by thinking strategically:
- Strategies are simple and unsexy. You have to be comfortable enough fending off suggestions that the strategy isn’t working or delivering results. Abandoning strategies too soon mean nothing will work.
- Think about your readers as either tactical or strategic readers – the tactical readers enjoy the “how-to” posts whereas the strategic readers prefer reading about frameworks. They are more likely to invest in strategies that help them think better about their work.
- Good strategies can replace unreliable tactics. An example Jimmy gives in the article, is that organic is the largest and most reliable channel, but it’s not accounted for when someone puts together a content promotion plan. Creating a strategy that optimizes content for SEO, will deliver better results than posting content on sites like Reddit.
Strategic thinking will outrun tactical ideas any day.
I read an interesting newsletter today citing Justine Musk’s Quora post to the question, “How can I become great like Steve Jobs, Richard Branson, or Elon Musk?“.
You can find her answer here.
Essentially, her answer explains that their extreme success results from an extreme personality, and at the cost of many things. They think about concepts in new ways that allow them to unlock new ideas. However, the majority of people consider them to be insane because of how differently they view the world.
Thinking differently allows you to have a different perspective and bring something unique at the table. But in its extreme form, this can put off a vast amount of people you work with. Finding that sweet spot between these two areas are where the real wins tend to be.
Today I was invited to a “second-degree” dinner by a friend of mine – he co-hosted with someone, and they each invited someone the other co-host didn’t know but would get on with. Subsequently, those people invited would also invite someone the co-host they were invited by didn’t know in order to bring a “second-degree” to the table.
I mentioned this to those round the table, but I really liked this format and idea as it’s hard to meet smart people, as shocking as that may sound in a place like London.
This works very well because I trust the person who invited me – if they’re organising a dinner, the qualification filter is already quite high. Therefore, I’m expecting a good level of conversation. This makes me more selective over who I choose to invite.
Formats like this help you to meet smart people who have already been vetted by your smart friends, and it’s a great way to optimise for smart convetsations.
I was unsure what to write about today until I watched magician Derren Brown get asked about happiness. He said, happiness isn’t important. What is important, is meaning.
The way you find meaning is to find and invest in something bigger than yourself. Find a way to add value to the world – finding meaning is how we grow.
It’s easy to agree with someone just to move on from what you’ve been working on.
It’s easy to say yes to a client or even a vendor you’re working with. But it will mean compromising on your values and your best work.
Don’t be afraid to keep going – don’t settle for less out of politeness.