I posted this yesterday and I have no idea where it is – so I’m going to have to write it again.
In a nutshell, I was listening to the David Rubenstein show when you interviewed Kevin Plank, the CEO of Under Armour. He shared a story of how Steph Curry decided on Under Armour – he left the decision to his daughter, Riley, to choose which shoe she liked best. After throwing the first two away (the Nike and Adidas shoes), she picked up the Under Armour shoe and said that was her favourite.
While I’m sure it wasn’t the main factor in the decision, it most certainly was a factor that added to a lot of the other compelling factors.