Making good decisions – an alternative

I came across this huge post from Ladder, a growth marketing agency I respect, on ICE scoring – this is essentially where most people make decisions based on three factors: 

  1. Impact 
  2. Confidence
  3. Effort

While this is a framework frequented in the growth marketing circles, according to Ladder, it’s not a framework by a whole group of other professionals such as firefighters, critical care nurses, pilots and a lot more. 

Instead, they do this: 

They visualize potential solutions in their imagination, and choose the ‘first workable option’, acting upon it immediately. They generated alternative plans only when their first actions failed.

Yet these experts routinely make good decisions.

They often must juggle complex goals in high-stakes, time-pressured situations that are shifting by the second, where a bad choice can mean loss of life. Their know-how allowed them to read a situation quickly – even immediately – to identify patterns and act.

They don’t let themselves get paralyzed by self-doubt or waste any time finding the best possible outcome.

“A good plan violently executed now is better than a perfect plan executed next week.” – General George S. Patton

On the battlefield, only a sniper has time to calculate the complex physics of the arc of their bullet based on distance, wind-resistance and the curvature of the earth.

This process which is outlined above, is the human ability to model and predict complex situations and account for potential future scenarios, is key to our ability to survive and thrive. 

Decision making and strategy is our way of continuing to produce and learning from what survives.

Author: Fahim Sachedina

I like technology, startups and building things.

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