I attended an inspiring talk today where the core message is that “failure is fun”.
While this might not be true for everyone, for this particular entrepreneur, he lived by the motto of try, try and try till you succeed.
After learning more about a certain market or group of customers, most startups are bound to change direction in some aspects.
You need to run experiments and (inevitably) embrace failure. Because reaching failure means we’re one step closer to succeeding. The journey is the fun part.